Cookies Policy

Last updated: 16th November 2025

1. Introduction

This Cookies Policy explains how cookies and similar tracking technologies are used on the websites operated by Cherry Home Improvements Ltd, including all regional resin brand websites using .uk and .com domains.

Cookies help each website function correctly, improve performance, support security and measure how visitors use pages. Cookies also support analytics, PPC advertising, remarketing and user experience improvements.

This Cookies Policy should be read together with the Privacy Policy. Any questions can be sent to:
Email: info@cherryhomeimprovements.com

2. Websites Covered by This Cookies Policy

This policy applies to the following websites:

https://cherryhomeimprovements.com
https://cherrycleans.co.uk
https://berkshireresin.uk and https://berkshireresin.com
https://hampshireresin.uk and https://hampshireresin.com
https://londonresin.uk and https://londonresin.com
https://sussexresin.uk and https://sussexresin.com
https://somersetresin.uk and https://somersetresin.com
https://wiltshireresin.uk and https://wiltshireresin.com
https://dorsetresin.uk and https://dorsetresin.com
https://surreyresin.uk and https://surreyresin.com
https://buckinghamshireresin.uk and https://buckinghamshireresin.com
https://oxfordshireresin.uk and https://oxfordshireresin.com

3. What Cookies Are

Cookies are small text files placed on a device when a website is visited. They allow pages to load correctly, remember settings, support security and help measure how the website is used.

Cherry Home Improvements Ltd uses a full opt-in consent model, meaning cookies outside the “Strictly Necessary” category only activate after a visitor chooses “Accept”.

4. Types of Cookies Used

Cherry Home Improvements Ltd uses five main types of cookies:

4.1 Strictly Necessary Cookies

These cookies are essential for the websites to operate and do not require consent.

Security and firewall protection
Session management
Form submissions
Cookie preference storage
Server balancing and uptime
Payment redirections for Stripe and PayPal

Examples include Cloudflare security cookies, Hostinger session cookies and form token cookies.

4.2 Performance and Analytics Cookies

These cookies measure traffic, track behaviour and help improve the websites.

Google Analytics / GA4
Google Search Console
TruConversion heatmaps and scrollmaps
SBI Analytics
RankMath diagnostic cookies

These cookies help understand which pages are most useful, how visitors move around the site and which improvements may be needed.

4.3 Functional Cookies

These cookies support website features and user experience, including:

Saved form preferences
Live chat behaviour (when enabled)
CRM state cookies
User settings and accessibility improvements

4.4 Advertising, Marketing and PPC Cookies

These cookies support advanced marketing features, including advertising performance, PPC insights and remarketing.

Facebook / Meta Pixel
Google Ads conversion tracking
Lookalike audience creation
Remarketing campaigns
Cross-domain tracking for .uk and .com sites
PPC optimisation events
Form, call and landing page conversion tracking

These cookies only activate after the visitor selects “Accept All” in the cookie banner.

4.5 Security and Anti-Fraud Cookies

These cookies protect the websites from harmful or suspicious activity.

Cloudflare firewall cookies
Traffic filtering mechanisms
Bot detection cookies
Load balancing cookies

These cookies cannot be disabled.

5. Cross-Domain Tracking

Cherry Home Improvements Ltd operates resin websites with both .uk and .com versions. To ensure accurate analytics and advertising performance, the websites use:

GA4 cross-domain tracking
Meta Pixel event sharing
Unified session tracking
Cross-domain PPC insights

This tracking does not share personal information between domains unless a form is completed.

6. Third-Party Tools That Use Cookies

The following tools may place cookies on devices when the websites are used:

Analytics and Behaviour

Google Analytics / GA4
Google Search Console
TruConversion
SBI Analytics

Advertising and PPC

Facebook / Meta Pixel
Google Ads
Instagram Ads
Lookalike audience systems
Remarketing tools

Functionality and Experience

MailerLite email tracking cookies
LottieFiles animation cookies
CRM session cookies

Security and Hosting

Cloudflare
Hostinger

Payments

Stripe
PayPal

Each provider manages its own cookies under its own Privacy Policy.

7. Cookie Consent

Cherry Home Improvements Ltd uses a full opt-in cookie consent system. This means:

Strictly necessary cookies load automatically
Analytics and marketing cookies stay disabled until consent is given
Visitors may choose to accept or reject cookies
Consent can be changed at any time using the cookie banner

The website stores cookie preferences using a strictly necessary cookie.

8. Managing or Disabling Cookies

8.1 Using the Cookie Banner

Visitors can:

Accept all cookies
Reject all non-essential cookies
Adjust cookie settings
Change consent at any time

8.2 Using Browser Settings

Cookies can also be controlled using browser controls:

Chrome: Settings → Privacy and Security
Safari: Preferences → Privacy
Firefox: Options → Privacy and Security
Edge: Settings → Cookies and Site Permissions

Blocking all cookies may limit some website features or reduce functionality.

9. Personal Data and Cookies

Cookies may collect information such as:

Anonymised IP address
Device type
Browser type
Pages visited
Time spent on pages
Click and scroll behaviour
Advertising interactions

Cookies do not collect names, addresses, phone numbers, email addresses or payment details. Personal information is only collected when a form is submitted.

10. Cookie Retention

Cookies have different expiry times. These may include:

Session cookies (deleted when the browser closes)
Persistent cookies (which remain for a set period)
Analytics cookies (typically 2–26 months)
Marketing cookies (usually up to 90 days)

Retention periods are determined by each third-party provider and may change over time.

11. Changes to This Cookies Policy

This policy may be updated when new cookies or tools are added, when tracking methods change, when PPC requirements update or when UK GDPR and PECR rules are revised.

The “Last updated” date at the top of this page shows the most recent version.

12. Contact Information

Any questions about cookies or tracking technologies used on these websites should be sent to:

Email: info@cherryhomeimprovements.com
Data Protection Officer: Mr Russell Asher
Cherry Home Improvements Ltd
21 Church Road, Parkstone
Poole, Dorset
BH14 8UF