Privacy Policy
Last updated: 16th November 2025
1. Introduction
This Privacy Policy explains how personal information is collected, used and protected by Cherry Home Improvements Ltd, including all associated regional resin websites operating under the Cherry Home Improvements brand.
This Privacy Policy applies to the following websites:
- https://cherryhomeimprovements.com
- https://cherrycleans.co.uk
- https://berkshireresin.uk and https://berkshireresin.com
- https://hampshireresin.uk and https://hampshireresin.com
- https://londonresin.uk and https://londonresin.com
- https://sussexresin.uk and https://sussexresin.com
- https://somersetresin.uk and https://somersetresin.com
- https://wiltshireresin.uk and https://wiltshireresin.com
- https://dorsetresin.uk and https://dorsetresin.com
- https://surreyresin.uk and https://surreyresin.com
- https://buckinghamshireresin.uk and https://buckinghamshireresin.com
- https://oxfordshireresin.uk and https://oxfordshireresin.com
All websites listed above are operated by Cherry Home Improvements Ltd, referred to in this policy as “the company”.
Any questions about this Privacy Policy or personal information can be sent to:
Email: info@cherryhomeimprovements.com
Data Protection Officer: Mr Russell Asher
2. ICO Registration
Cherry Home Improvements Ltd is currently confirming the details of its ICO registration. The following fields will be updated as soon as confirmation is received:
- ICO Registration Number: ZC041675
- Registration Tier: Tier 1
- Registered Contact Email: info@cherryhomeimprovements.com
The company follows all UK GDPR and PECR rules regarding data processing and will update this section once the ICO registration details are provided.
3. Information Collected
Cherry Home Improvements Ltd collects information to respond to enquiries, prepare assessments, deliver services and improve online platforms. Information is collected in two main ways: directly from individuals and automatically through website activity.
3.1 Information Provided Directly
The following information may be collected when contact forms, calculators or other methods are used:
- Full name
- Email address
- Phone number
- Home address or project address
- Postcode
- Details about the property or project (for example, driveway, patio, surfacing or cleaning needs)
- Preferred contact dates and times
- Finance enquiry information (contact details only)
- Any additional comments or information typed into message boxes
3.2 Information Collected Automatically
When any associated website is visited, certain information is collected automatically for analytics, performance and security purposes. This information may include:
- Pages viewed and time spent on each page
- Scroll depth and click behaviour
- Heatmap and interaction tracking
- Device type, operating system and browser type
- IP address (used for security, fraud prevention and analytics)
- Cookie preferences and consent choices
- Referral source (for example, Google, Facebook, other websites)
- Advertising and PPC interaction data
Automatic data collection is carried out using tools such as:
- Google Analytics and GA4
- Google Search Console
- Facebook / Meta Pixel
- TruConversion
- SBI Analytics
- RankMath SEO tools
- Cloudflare
- Hostinger server logs
3.3 Payment Information
When a payment or deposit is made online, the transaction is processed by third-party providers such as Stripe or PayPal. Cherry Home Improvements Ltd receives confirmation that the payment has been made but does not receive or store card numbers or online banking login details.
3.4 Finance Enquiries
When a finance enquiry is submitted or the home improvement loan calculator is used, the following information may be collected:
- Name
- Contact details
- Basic information about the project and budget
This information is used to connect the individual with an approved third-party finance provider. Cherry Home Improvements Ltd does not collect credit history, income information or banking details in relation to finance enquiries.
4. Legal Basis for Processing
Under UK GDPR, personal information can only be processed when there is a lawful basis. Cherry Home Improvements Ltd relies on the following legal bases:
| Purpose | Legal Basis |
|---|---|
| Responding to general enquiries | Legitimate interest |
| Preparing quotes and site assessments | Legitimate interest |
| Managing bookings and delivering services | Contract |
| Processing payments and deposits | Contract |
| Handling finance enquiries and referrals | Consent |
| Analytics, heatmaps and user behaviour insights | Consent and legitimate interest |
| PPC advertising, remarketing and tracking | Consent |
| Security monitoring and fraud prevention | Legitimate interest |
| Improving website performance, design and content | Legitimate interest |
5. How Information Is Used
Personal information may be used to:
- Provide quotes and follow-up information
- Arrange site visits and assessments
- Recommend suitable surface, cleaning or improvement options
- Communicate regarding bookings, dates and project stages
- Send project-related documentation and confirmations
- Improve website content, layout and performance
- Monitor how people use the website to improve clarity and navigation
- Measure the effectiveness of advertising and PPC campaigns
- Track conversions from Google Ads, Meta Ads and other marketing channels
- Share finance contact details with approved finance providers when requested
- Provide customer support before, during and after project completion
6. Home Improvement Loan Calculator
The home improvement loan calculator is provided as a guidance tool. The calculator is designed to:
- Provide example repayment illustrations
- Estimate possible project costs
- Show how certain improvements may increase property value
- Demonstrate how value uplift may offset project costs
All calculator outputs are estimates and are not financial advice. The calculator does not provide a lending decision.
Cherry Home Improvements Ltd does not provide financial advice, does not provide loans and is not authorised by the Financial Conduct Authority (FCA). When an individual requests finance guidance, contact information is shared with an approved third-party finance provider. Any finance agreement is made directly between the individual and the finance provider.
7. Sharing of Personal Data
Personal information is shared only when necessary, when required by law or when an individual has given clear consent.
7.1 Service and Technology Providers
Personal information may be shared with trusted service providers that support the operation of the websites and services, including:
- Hostinger (website hosting)
- Cloudflare (security and performance)
- Stripe and PayPal (payment processing)
- MailerLite (email delivery and automation)
- TruConversion (heatmaps and behaviour analysis)
- Google Analytics and GA4 (usage analytics)
- Google Search Console (search performance analysis)
- Facebook / Meta (advertising and tracking)
- RankMath (SEO analysis)
- Make.com and N8N (automation and integrations)
- Customer relationship management platforms such as Groove
7.2 Finance Partners
When a finance enquiry is made, relevant contact details and project information may be transferred to approved third-party finance providers. This only occurs when the individual has chosen to request finance guidance.
7.3 Legal and Safety Reasons
Personal information may also be shared if required by law, regulation, court order, or to protect individuals from fraud, crime or risk of harm.
Cherry Home Improvements Ltd does not sell personal data to any third party.
8. International Transfers
Some service providers, such as Google, Meta, MailerLite and Cloudflare, may store or process data outside the UK or European Economic Area (EEA).
When international transfers occur, appropriate safeguards are used to protect personal information, including:
- Standard Contractual Clauses approved by the UK or EU authorities
- UK International Data Transfer Addendum (IDTA)
- Other recognised international data protection mechanisms
These safeguards are designed to ensure that personal information remains protected to a standard equivalent to UK GDPR.
9. Data Retention
Personal information is kept only for as long as necessary for the purposes described in this policy, or as required by law.
| Type of Information | Retention Period |
|---|---|
| Enquiry and quote information | Up to 24 months |
| Customer records for completed projects | Up to 7 years (for legal and tax reasons) |
| Finance enquiry data | Deleted within 30 days after referral |
| Payment transaction information | Retained as required for tax and accounting duties |
| Analytics and tracking data | Retained based on settings in GA4 and other tools (typically 2–26 months) |
When information is no longer required, it is securely deleted or anonymised.
10. Individual Rights
Under UK GDPR, individuals have several rights regarding personal information held about them. These rights include:
- The right to access personal information
- The right to request correction of inaccurate or incomplete data
- The right to request deletion of personal information, where appropriate
- The right to withdraw consent for processing where consent is the legal basis
- The right to object to certain types of processing, such as direct marketing
- The right to restrict how information is used in certain circumstances
- The right to request a copy of personal information in a portable format
- The right to lodge a complaint with the Information Commissioner’s Office (ICO)
Any request relating to these rights can be sent to:
Email: info@cherryhomeimprovements.com
A response will be provided within 30 days, in line with legal requirements.
11. Cookies and Tracking Technologies
Cookies and similar technologies are used on all associated websites. These tools help improve security, performance, analytics and advertising. Full details are available in the separate Cookies Policy.
Cookie categories include:
- Essential cookies
- Analytics and performance cookies
- Marketing and PPC cookies
- Heatmap and behaviour tracking cookies
- Security and load-balancing cookies
Cookie preferences can be adjusted at any time using the cookie banner or settings tool displayed on the website.
12. Children's Privacy
Websites operated by Cherry Home Improvements Ltd are intended for adults aged 16 and over. The company does not knowingly collect personal information from children under 16 years of age. If such information is discovered, reasonable steps will be taken to delete it promptly.
13. Security Measures
Cherry Home Improvements Ltd applies a range of security measures to protect personal information, including:
- SSL encryption on websites
- Firewall protection and traffic filtering through Cloudflare
- Secure hosting environments provided by reputable providers
- Access controls and permissions for internal systems
- Regular monitoring for unusual or suspicious activity
- Secure connections for automation platforms such as Make.com and N8N
No online system can be guaranteed as completely secure, but strong and appropriate controls are used to reduce risk.
14. External Links
Associated websites may include links to external organisations, such as finance providers, suppliers, social networks or review platforms. Cherry Home Improvements Ltd is not responsible for the content, security or privacy practices of external websites. Individuals are encouraged to read the privacy policies of any external sites visited.
15. Changes to This Policy
This Privacy Policy may be updated from time to time. Reasons for updates may include changes in law, changes in services, the introduction of new tools or the launch of new regional websites.
The "Last updated" date at the top of this page shows when this policy was last revised. Continued use of any associated website after changes have been made indicates acceptance of the updated policy.
16. Contact Information
Any questions, concerns or requests about this Privacy Policy or personal information handling should be sent to:
Email: info@cherryhomeimprovements.com
Data Protection Officer: Mr Russell Asher
Cherry Home Improvements Ltd
21 Church Road, Parkstone
Poole
Dorset
BH14 8UF
